"Working with the Lisa Tse agency was a pleasure. The greatest challenge in producing a creative outcome is finding someone who can interpret your desire and produce a professional and inspiring piece of creative work that still is practical and effective. Lisa Tse and her team did this and more. They combine creativity and professionalism with charm and a great work ethic. I wouldn't hesitate to recommend them or work with them again"

School for Startups is the inspiration of Doug Richard, a serial entrepreneur and angel investor who has also appeared in the first and second series of Dragons' Den.

With School for Start Ups, he has developed a logical and easy to follow curriculum on vital aspects of starting and running a business. The course offers a 1 day start up boot camp to teach aspiring entrepreneurs and current small business owners the skills to make their businesses grow to be successful.

Doug Richard approached Lisa Tse to create a brand identity, communicating an approachable, entertaining and inspiring company.

Animated and static presentations were then designed and created to integrate with the brand and include assorted instructive videos.

A website design that fitted with the brand persona was also required.

Lisa Tse Ltd developed an iconic graphic representation of a budding seedling to mimic the themes of nurturing and growth associated with the launch of new businesses.

The new identity has been translated across to a new website and marketing material, including the presentation that forms the core of the 1 day session.

Founder Doug Richard comments: