"Working with Lisa Tse Ltd is one of the best brand decisions we've made."

CRAIG ZUCKER CEO, TAP'D NY

CLIENT

TAP'D NY is a bottled water company with a different kind of message: Drink tap water whenever and wherever possible.

They believe that people should drink from their own tap whenever they can, and from theirs when they can’t. TAP'D NY is purified New York City tap water: honest, local, and now available wherever New Yorkers are.

They wish to be seen as the anti-bottled-water bottled water.

OBJECTIVE

Lisa Tse Ltd were approached to design the brand identity and packaging for the launch of TAP'D NY in New York.

The brand identity had to be bold and simple and contemporary.

The back of the bottle had to be leveraged to create mini- ad features for brand campaigns featuring a rotating message.

SOLUTION

The brand identity features a bright orange and white typeface that projects a vivid and bold presence. The graphic style features a cityscape that is outlined by a water pipe.

For the packaging, Lisa Tse Ltd designed a clear bottle to highlight and celebrate the merits of the water in its own right, whilst still conveying the client's wish to portray a brand which is "contemporary and bold".

The bottle design is bright and bold, whilst maintaining a clean and contemporary feel.

Each bottle features a large statement on the back that captures the spirit of the TAP'D NY brand, including phrases such as "Water without the funny accent" and "No glaciers were harmed making this water".

RESULT

The packaging was designed for strong shelf impact and a recognizable identity amongst many existing bottle brands.

Founder and CEO of TAP'D NY, Craig Zucker comments:

" Lisa Tse Ltd came highly recommended and we found their portfolio to be edgy, contemporary and the right fit for the brand we were creating.

Working with Lisa Tse Ltd is one of the best brand decisions we've made.

We've been able to work with the creative group at Lisa Tse Ltd as teammates, rather than customers. Everyone there is quick to respond and works with us to get the right results.

Together, we've been able to combine our original vision with Lisa Tse's creative design talent to bring our brand to life, inspiring us and designing a real winner."