"We immediately decided that we wanted no one but Lisa Tse Ltd to design the website for Rouge Bunny Rouge. Working with Lisa and her team was a real pleasure and we are extremely pleased with the results."

Rouge Bunny Rouge is a designer cosmetics brand that has successfully established itself with a must-have product range in its home market and is now expanding to provide the European consumer with their extensive range.

Lisa Tse Ltd were approached to create a new concept for the re-launch of the Rouge Bunny Rouge website. The brand has a clearly established philosophy which was to be captured online. The design had to showcase the glamorous cosmetic range, whilst providing scalability to incorporate e-commerce features and language translations in the future.

With an existing detailed ‘Brand Cosmology’ Lisa Tse has worked to incorporate this into a website that reflects the client’s desire to take the visitor on a journey through the Enchanted Garden that encompasses the Rouge Bunny Rouge experience.

From the shadowy oak on the homepage, with its impatient family of chicks and mischievous bunny, to the delicate dandelions that can be blown away with the breeze; throughout the site animations have been placed to support the sensation of venturing ever deeper into the Enchanted Garden. These have all been achieved without a proscribed narrative ensuring that the entire site is navigable at any given moment.

The project also entailed the seamless incorporation of an e-commerce boutique to present the desirable beauty product range.

Here Lisa Tse Ltd also provided creative direction for the new photography range to ensure that the most desirable outcome was achieved online.

The Rouge Bunny Rouge Brand was clearly established with a strong and focused identity. The elegance and distinct allure of this luxury cosmetics brand was perfectly positioned to be translated into an immersive online environment to further extend the consumer’s experience of the brand.