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CLIENT : MEWS OF MAYFAIR       DISCIPLINE: BRAND IDENTITY / PRINT DESIGN / WEB DESIGN / ART DIRECTION   

"Lisa's creative vision and commercial acumen are the perfect complement for any business. She is a true inspiration whose attention to detail, instinctive talent and creative flair exceeds expectations time and time again."”


JAMES ROBSON Founder, Mews of Mayfair
CLIENT

Mews of Mayfair is an exclusive restaurant, lounge and cocktail bar serving London’s most discerning residents.

Founders James Robson and Robert Nearn have joined forces with Chef Oliver Clark to create across four floors, the perfect combination of Lounge, Cocktail Bar, Restaurant and a Chef’s Dining Room for dedicated foodies.

www.mewsofmayfair.com

OBJECTIVE

Lisa Tse Ltd's brief was to create a brand identity to reflect the British heritage and location of the venue, remaining honest to its roots.

SOLUTION

The new identity features a distinctive emblem referred to as the "Mews Mark", which incorporates a horseshoe detail and english roses. These details reference a mews, in addition to themes of an english garden which are reinforced in the restaurant's interior.

The typographic application of the logo also references the meaning of "mews" as the angular letters reflect a line of rooftops.

RESULT

Lisa Tse Ltd were approached to create an identity that would translate well commercially across all platforms of the venue, which houses a restaurant, cocktail bar and lounge, all of which have a distinct style.

The new identity honours the heritage of the venue, whilst introducing new elements that keep it fresh and appealing to a sophisticated audience.

Lisa Tse Ltd also created a range of promotional printed material and branded merchandise for the venue, including matchboxes, invitations, printed tablecloths and jelly pots. The venue is now an established London hotspot for Mayfair residents, local professionals and celebrities alike.

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