CHINA NOW is the largest festival of Chinese culture ever to take place in the UK. It is a UK-wide celebration of a vibrant, dynamic and fast-evolving nation – a captivating showcase of the very best of modern China. CHINA NOW will be live in February 2008 to coincide with the start of the Chinese New Year and continue to the end of July 2008, and the opening ceremony of the Beijing Olympics. With over 800 events across the UK, this celebration of a vibrant, dynamic and fast-evolving nation will showcase the very best aspects of modern Chinese society and culture, and offer an insight into its history.

The festival will encompass art, design, cuisine and culture, science, business and technology, education and sport as well as forge international connections and greater understanding between the two nations. At the heart of the festival will be an extensive educational programme.

CHINA NOW were looking to produce a large image-focused coffeetable book to celebrate all that happened in the seven months of the UK's largest ever Chinese cultural festival.

The book had to represent such an all-encompassing event, creating a publication that would provide a lasting legacy that really did justice to everyone involved.

Sourcing quality weight paperstock and choosing unusually large dimensions give the book an impression of quality and drama. The use of large colourful images supported by bespoke graphical elements for every single one of the 250+ individual events contained within the book really give it the air of a truly special occasion that will not be repeated.

Each image was spot varnished to add an extra sheen and give it a real photographic element.

Going out to around 1300 supporters and friends of the festival the large-scale book gives a true sense of the unique drama of the festival and presents each of the many individual events inside their own unique personality reflecting the activity of each one.