"Lisa and her team performed over and above all our expectations. How she manages to combine the rigour of efficient project management with superlative creativity and design is beyond me. The design team managed to unpack our offer in a subtle way, whilst retaining its commercial edge. I can`t recommend Lisa Tse Ltd more highly.”

Futures Coaching is a futures enterprise that offers support and guidance to future pioneers.

'Coaching' captures the simple, authentic relationships the company aims to nurture. Using one-on-ones, seminars, conferences and workshops, they grow futurists - helping them to bloom personally and professionally.

Futures Coaching founder Chris Middleton, approached Lisa Tse to develop the brand’s identity and to develop its website to coincide with the company’s launch.

Lisa Tse Ltd produced an identity scheme with a vibrant logo that reflects the company’s dynamic and open approach.

The visual language of the brand is translated throughout the website graphics, incorporating fresh environments and whimsical details, including the occasional volcanic eruption and belching cow.

As a pioneer in its field, the Futures Coaching brand had to convey its supportive role as a guide; a fresh alternative to conventional futuring services.

To capture the spirit of guidance, the website is set in a foreign “futures coaching land” where the user can explore different landscapes and islands, revealing details about the Futures Coaching world, taking the viewer on a journey.

The identity and site have been highly successful presenting the company at the leading edge of futuring.

Chris Middleton, Founder of Futures Coaching comments,

“Brands dealing with trends and futuring tend to be corporate and grey or else fall into the trap of being hi-tech minimalist. The challenge we set to Lisa and her team was to make the Future Coaching brand identity and website more personal and emotional. We also wanted real stand out from our competition since we are a relative newcomer in an overcrowded sector. Finally, we needed the site to be our physical calling card since our coaching product is somewhat ethereal. The added challenge, therefore, was to incorporate a commercial edge within a branding piece.

Lisa and her team performed over and above all our expectations. How she manages to combine the rigour of efficient project management with superlative creativity and design is beyond me. The final brand identity is simple and approachable – just what a coach should strive for. It astutely balances informality and professionalism. Meanwhile the web site brilliantly captures the brand essence in an authentic, yet fun way. The design team managed to unpack our offer in a subtle way, whilst retaining its commercial edge. I can`t recommend Lisa Tse Ltd more highly.”