Carte Blanche Plus is a discreet luxury lifestyle management group offering a limited selection of discerning clients an array of exclusive services and enviable privileges. Consulting in art, investment, property and everyday demands, Carte Blanche Plus caters to the individual's most personal and professional requirements. In 2008 Carte Blance Plus Cars was launched to provide an exclusive chauffeur service to complement their service offerings.

Carte Blanche Plus required a brand identity to capture the elegance and discretion of their business whilst being scalable for further enterprise extensions, including Carte Blanche Plus Cars. Carte Blanche Plus Cars also required its own website to establish the services offered.

A typographic identity was created bearing a motif referencing "plus" to symbolise the philosophy of the brand which is commited to delivering "more". The trademark is also represented in a monogram format. The Carte Blanche Plus Cars brand extension was also created along with art direction and design for a commercial website.

The CB+ Cars website features nostalgic black and white photography that captivates the essence of glamour, sophistication and character. The site is dedicated to representing the attention to detail and care that is integral to the Carte Blanche Plus experience.