Beatrix Ong Case Study

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CLIENT : BEATRIX ONG

DISCIPLINE: PRINT DESIGN

CLIENT

Beatrix Ong, a British luxury footwear designer, is regularly heralded as the next Jimmy Choo and trained with the master of shoes himself. Beatrix Ong Limited distributes internationally and in late 2007 opened an exclusive flagship boutique in the heart of Mayfair, London.

OBJECTIVE

Beatrix Ong required an adaptable Press Book and Look Book pack that could be sent out to discerning Fashion Editors and Buyers. Showcasing a new collection each season, the format had to be scalable to accomodate varying product lines and literature.

SOLUTION

Lisa Tse Ltd designed a minimalist promotional catalogue.

The catalogue features an embossed folder which houses Look Book and Press Book pull outs with product line sheets for journalists and buyers. The format showcases the range of luxury products in an accessible and simple format that allows ease of reference for the reader. The folder format allows for additional inserts to be added or removed whilst providing a flexible and elegant solution for delivering marketing literature each season.

RESULT

The format has proven to be a success and also commemorates the opening of the new Beatrix Ong store opening in Mayfair, London in 2007. The catalogue concept is now implemented each season for the Beatrix Ong label.