"We have loved working with Lisa Tse Ltd. We were told that they produced beautiful and practical designs and it was quite true. We badly needed to redesign our website to make it more user-friendly, easier to navigate and more clearly focused, particularly on the home page. Lisa and her team listened to all our requests, thought through the look, feel and purpose of the site and implemented it better than we could have hoped for. Even the first draft design was amazingly good. They worked to deadline and approached everything with professionalism and good humour. We would happily recommend them to anyone else.”

Moneymagpie.com is a successful site offering advice and information on a wide variety of financial matters. Their wide catalogue of assistance and comparisons ranges from very simple ways to make a few extra pennies to the quickest way to pay off your mortgage. Their friendly and open approach to presenting this information is represented in the person of TV personality and financial expert Jasmine Birtles, a regular on many different shows, including BBC 1’s ‘Homes Under The Hammer’.

Lisa Tse Ltd was approached to analyse the current site for usability and information display and to provide a range of designs to cover presenting the great range of information available on the site. Retaining the current branding and using colour cues the site had to drive traffic to the Newsletter sign up procedure and increase the click through rate to affiliate partners. The associated Newsletter also required a similar refreshment.

The site was visually restructured into a main header and navigation area with areas below for sub navigation, a Content area and a Promotional area. Both the Content and Promotional sections were arranged in a hierarchy so the most important or strategic information was placed within the visitors main screen area.

The content was also reorganised into a logical structure that enabled the visitor to construct a comprehensible ‘mind map’ of the site’s structure. This made all items much easier to access and so contact any affiliates of interest.

Some of the other updates included using the magpie of the brand identity a range of icons were created to visually represent the main feature areas of the site. This also increased the overall level of brand visibility, increasing the users’ familiarity.

A simple, single line tab navigation was also installed in place of the previous double level navigation. The newsletter signup area was greatly increased in size and moved to an area of greater prominence on the site.

Moneymagpie Founder Jasmine Birtles describes the project:

“We have loved working with Lisa Tse Ltd. We were told that they produced beautiful and practical designs and it was quite true.

Even the first draft design was amazingly good. They worked to deadline and approached everything with professionalism and good humour. We would happily recommend them to anyone else.”