"I’m very pleased to announce this latest step in ESI’s history. Our new branding is an opportunity to send a strong, positive message to the market: ESI is an innovative solution provider, daring and ground-breaking."

ESI Group is a French pioneer and world-leading supplier of digital simulation software for prototyping and manufacturing processes.

Begun in 1973 ESI has a long history of delivering simulation solutions to the engineering industry, and following continued success expanded further in 2000. Following this period it was felt to be the right time for ESI to refresh its image in support of what the company had become.

ESI approached Lisa Tse Ltd to create an innovative, new brand that reflected the success of their products. It was also to incorporate their new tagline ‘get it right®’.

The identity refreshed the colour palette, whilst keeping the brand heritage by maintaining orange as the primary colour. This represents ESIs sense of enthusiasm, creativity and determination. The brand identity also reflects the open approach to business used by ESI by using smooth curved shapes to form the letters.

A varied palette was developed to cover the requirements of the main brand and the four trades that operate within the group.

This identity was translated in a wide variety of promotional material including various flyer formats, posters, brochures and an event booth.

The company magazine ‘ESI Talk’ was also completely redeveloped within the new brand and a series of designs produced to accommodate the varied content whilst maintaining the overall ESI aesthetic.

Alain de Rouvray, Chairman and CEO of ESI Group, comments,

“I’m very pleased to announce this latest step in ESI’s history.

Our new branding is an opportunity to send a strong, positive message to the market: ESI is an innovative solution provider, daring and ground-breaking.”