"It was actually Lisa's personal exceptional taste in style and quality that made an impression. Followed by a professional and down to earth work dynamic - this agency goes the extra mile. The final result has met all my expectations and more. This is an agency that adds SERIOUS brand value, making you more than just stand out from the crowd."

TV personality chef Ching-He Huang is a familiar face on appearing on various programmes such as Saturday Kitchen as well as appearing in her own BBC 2 series 'Chinese Food Made Easy'.

In addition to these appearances she has written a series of books introducing her unique approach to Chinese cuisine.

Lisa Tse Ltd was approached to translate Ching’s personality and approach into a brand that would accurately present her to the target audience.

Ching is also looking to expand into other areas of the market and so needed a brand and website that facilitates and promotes these avenues.

Using the Chinese characters for Ching’s name and combining them with a pattern of Chinese inspiration created an emblem that can be used to brand any item.

The CMS controlled website was developed to show the vitality of the Ching-He Huang brand as well as provide a range of helpful recipes and tips. It also displays a series of videos from her shows.

Animations of a fridge door with moveable magnets and a kitchen through which Ching’s pet rabbits hop ensure that the site is an enjoyable and memorable place to visit.

The site continues to adapt and grow as new items are added organically via the CMS.

Ching-He Huang comments:

“It was actually Lisa's personal exceptional taste in style and quality that first made an impression.

Followed by professional and down to earth work dynamic - this agency goes the extra mile. The final result has met all my expectations and more. This is an agency that adds serious brand value making you more than just stand out from the crowd”