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CLIENT : ADDIDI - WEALTH MANAGEMENT       DISCIPLINE: BOOK DESIGN   
CLIENT

Addidi is a wealth management firm created especially for women offering support and guidance that allows them to enjoy their achievements. Meaning 'We Inspire' in Latin, Addidi believes that wealth is an enabler rather than an end in itself.

Addidi formed a community for their members to create a spirit that believes in being good to be oneself and compassionate to others.

OBJECTIVE

Addidi commissioned the production of a limited edition Book of Inspiration to be presented to their clients and members. The book was created to be a woman’s companion or handbook for their life.

The Book of Inspiration contains thought-provoking questions as well as simple tools for life planning including sections such as What Inspires Me, My Happy Moments and My Life Plan

SOLUTION

A hardback A5 pocket book was created, reminiscent of traditional personal diaries that contain memories, hopes and dreams.

The cover was bound in rich silk featuring blind debossing and foiling to highlight intricate artwork, affording the appearance of a precious artefact to be treasured.

The colour scheme followed the rich colouring of the Addidi brand with colour coded content pages.

RESULT

The Book of Inspiration was distributed to clients and members in conjunction with the Addidi Inspiration Awards launched with the Independent on Sunday. The book continues to encourage a sense of responsibility and enjoyment of life, both personally and towards others.

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