The Sorority is a unique club for the world's inspiring professional women founded by businesswoman and designer Lisa Tse.

Celebrating style and femininity, The Sorority seeks to nurture and sustain a collaborative network of excellence made up from the inspiring professional women destined to shape the future.

Derived from the Latin term for "Sister", Sorors are independent and stylish women who pursue business with passion and integrity.

The Sorority was formed to recognise the value of collaboration, forming an affinity with like-minded modern women. A new identity was created to embody the feminine, sophisticated and inspiring vision of the brand.

A spectrum of brand principles were created to cater for a diverse range of communication channels including digital, print and events.

The Sorority brand identity is derived from a symbolic "X" character, referencing the underlying foundation of females, the X chromosome.

A range of luxurious brand materials were developed to reflect the prestige and sophistication of The Sorority and its members including a luxury bespoke handmade suede membership box presented to each member.

A photoshoot was arranged to create a series of launch campaign images featuring a glamorous and stylish woman, shot at a luxury boutique hotel in East London.

The Sorority launched in 2010 and has attracted support from a wide range of women around the world including industry leaders and royalty.

Watch Lisa Tse on BBC London News feautring our brand studio and the launch of The Sorority