"It was actually Lisa's personal exceptional taste in style and quality that made an impression. Followed by a professional and down to earth work dynamic - this agency goes the extra mile. The final result has met all my expectations and more. This is an agency that adds SERIOUS brand value, making you more than just stand out from the crowd."

Celebrity chef Ching-He Huang is a familiar face appearing on programmes such as Saturday Kitchen and her own BBC 2 series 'Chinese Food Made Easy'.

Ching is also a food author having written a series of recipe books introducing her unique approach to Chinese cuisine.

The Ching He Huang brand was to be applied to a new fresh food product for Tesco’s supermarkets.

The packaging of Ching’s Exotic Mushrooms had to reflect the vibrant and warm personality of the Ching brand whilst retaining an attractive package that appeals to shoppers.

Bright iconic graphics were presented in eye-catching colours to attract shopper attention.

Large areas of the design were kept transparent to reveal the exotic mushrooms inside for customer inspection.

The packaging reinforces the Ching-He Huang branding featuring a prominent brand emblem alongside a portrait of Ching.

The reverse of the packaging also carried a mushroom recipe from Ching.

Ching-He Huang comments:

“It was actually Lisa's personal exceptional taste in style and quality that first made an impression.

Followed by professional and down to earth work dynamic - this agency goes the extra mile. The final result has met all my expectations and more. This is an agency that adds serious brand value making you more than just stand out from the crowd”