The London Motor Museum is the only custom car museum in Europe and home to a unique collection of privately owned American and European classic cars of the automobile era ranging from the 50's, 60's, 70's and 80's.

The London Motor Museum has a fantastic collection of over 100 classic and custom cars, including hot rods, film cars like the Batmobile, Delorean (Back To The Future), a signed Ford Torino (Starsky and Hutch) and a range of beautiful cars from the 1930's to the present day, creating a unique blend of classic and custom cars which are unique and breathtakingly stunning

The London Motor Museum also provides hire services and its unique cars have featured in fashion shoots, events and music videos such as the Black Eyed Peas.

The museum’s Founder Elo also stars in MTV Slips and is a regular on the Gumball scene, in which he first drove with Gumball founder Maximillion Cooper in the rally’s first outing in 1999 alongside celebrity drivers Billy Zane, Jason Priestly and Danni Minogue.

The London Motor Museum needed to establish a stronger postion as a leader in custom car destination in Europe. The museum had to focus on brand elevation and awareness, coupled with a target to attract more visitors, partners and collaboraters to this unique brand.

After several years without an established brand strategy, Lisa Tse Ltd implemented a focused plan to re-brand the London Motor Museum to align with its Founder Elo's vision of growth and development into 2010/2011.

The brand identity of The London Motor Museum was re=developed to provide a universally appealing identity that would attract both motor enthusiasts and families alike. A new identity featuring bold type and a signature colour was created to present a strong typographic logo that promoted the name of the museum.

This new brand identity was implemented across various brand touchpoints and multiple communication channels. This included the development of a new website for the museum, focused on attracting new visitors and celebrating the unique car collection of the museum.

A number of events were also arranged, including the London Motor Museum Gumball Party in Mayfair, commeorating the launch of the 2010 Gumball 300- Rally kicking off in London that weeks. MTV Presenter Frances Boufal intereviewed guests including Bugatti collector Peter Virdee, DJ Goldie and Boyzone's Shane Lynch.

The London Motor Museum has attracted a wider audience including corporate sponsors, visitors and partners for their activities. A number of forthcoming special collaborations, television projects and events are planned as the museum continures to gather momentum.

www.londonmotormuseum.co.uk