Lisa Tse, CEO of Lisa Tse Ltd and Founder of The Sorority is interviewed by Salima Amer in this month's issue of Blue Chip Magazine - The Business People's Magazine.
Behind the scenes of The Sorority Press Shoot with The Sorority Founding Members.
JUNE 8TH 2010
THE SORORITY LAUNCH
The Sorority is an international female members-only club for inspiring professional women.
The Sorority, brainchild of brand guru Lisa Tse, held its official launch this week when a fine group of inspiring women gathered for the first time in a secret location in London.
Guests had received a hand delivered VIP Invitation designed by Lisa Tse Ltd sealed with the Sorority insignia. There was no red carpet, guest list or fanfare. Just a magic word passed onto guests, to be uttered when entering the unassuming doorway flanked by gentlemen in bowler hats.
The evening, hosted by Frances Card, was not only to celebrate the launch of The Sorority, but also included the Founding Members Inauguration.
The Founding Members that evening, which included Gurinder Chadha OBE, Katie Derham, Beatrix Ong, Paula Pryke, and Ching He Huang, were each presented with a silver Sorority Insignia by HRH Sultanah of Pahang.
ONE Authentic Properties is an exclusive collection of handpicked properties, luxuriously crafted and individually outstanding.
With a private portfolio valued in excess of £200M, ONE Authentic Properties is a unique provider of exceptionally crafted rental properties positioned in key locations in France including Paris, Saint Tropez, Saint-Jean Cap Ferrat and Courcheval.
Lisa Tse Ltd created a new brand identity concept and name for the group of properties, tying them together as a unified offering under one brand.
The ONE portfolio currently includes 13 luxury properties under one single ownership, which inspired the name of the brand.
The properties in this exclusive portfolio, are of exceptional standard and have been carefully chosen and crafted to the owner's discerning specifications.
This sense of craftsmanship and authenticity was at the core of the brand's philosophy and is translated in the sophisticated communication of the brand.
ONE Authentic Properties attracts high net worth individuals and corporate audiences seeking an unrivalled experience and outstanding service in one of their luxury rental properties.
A luxury website for the brand will be unveiled later this year.
THE LONDON MOTOR MUSEUM COMES TO TOWN
APRIL 2010
LONDON MOTOR MUSEUMS'S PRE-GUMBALL PARTY
The London Motor Museum came to town in celebration of this year's Gumball 3000 Rally.
Lisa Tse Ltd is working with The London Motor Museum's Founder, Elo, to re-launch the museum's brand which will be unveiled later this year.
A special event was organised to present a series of rare and unique customised cars from the museum's private collection, which were showcased in Berkeley Street Mayfair in the run up to the launch of the Gumball Rally 2010.
The Mayfair Hotel was surrounded with a rim of stunning cars where special guests, including Dizzee Rascal, Goldie and Boyzone's Shane Lynch, turned up to soak up the rare sight of some of the world's fastest cars.
Leading this pop-up roadshow was the THE WORLD'S FASTEST PRODUCTION CAR, the Shelby SuperCars (SSC) Ultimate Aero TT No 001 car and a Bugatti Veyron, which both feature in the 2009 Gumball 3000 Rally
Other cars on showcase included:
- TKO Edition Gold Lamborghini Nera
- TKO Edition Gold Aston Martin DB9
- 1964 Chevrolet Impala
- 1937 Auburn Speedster
- 1970 Dodge Challenger RT
- 1934 Ford Model T Roadster
- 1957 Cadillac Coupe deville
- 1954 Chevrolet Corvette
MTV Presenter Francoise Boufhal was present to interview guests as the crowd enjoyed the breathtaking views of the rare and beautiful vehicles well into the night.
The London Motor Museum will be unveiling a number of exciting developments over the Summer and launching a new website in the coming months.
INSPIRING WOMEN SHAPING THE FUTURE
JANUARY 2010
As part of a new venture, The Sorority – a private club for the women of the future, an inspiring group of Asian women selected from the exclusive membership were brought together as part of an exclusive feature for Asiana magazine. Launching in 2010, the feature provides a glimpse into the philosophy behind The Sorority, and interviews Founder and President Lisa Tse, and Founding Members Ahlya Fateh, Managing Editor of Tatler; Maleeha Lodi, Former UK High Commissioner of Pakistan and Pakistani Ambassador to the US; Sarah Singh, Filmmaker and Princess of Patiala and Anna Sofat, Founder and CEO of Addidi.
"The Sorority is unique because women are not very well promoted by other women" Ahlya Fateh
Managing Editor Tatler
"The Sorority promotes human compassion. The chance to mentor collectively is fantastic because we’ve got different experiences. We should use our shared experiences to help others accomplish what they think is beyond them" Maleeha Lodi
Former Pakistani Ambassador to the US and UK High Commissioner of Pakistan
Wishing everyone a fabulous Christmas and prosperous New Year in 2010. Our design studio has created a little winter wonderland to inspire ten new resolutions for the coming year.
Thank you for all the support this year. We are looking forward to a wonderful new year with you all.
Mews of Mayfair sought to reenvisage their website to reflect their brand evolution and the wide variety of venues, events and experiences that they can offer.
The site had to retain the charm and individuality of the original site but contain greater information and be more accessible to search engines. It was also to be integrated with a Content Management System to allow direct editing of content.
The design created a 'Mews World' in which a series of characters represented each of the five venues.
The sense of British identity was retained with the use of a wallpaper pattern on the site and the use of of pithy quotes that related to enjoyment.
The functionality requirement was addressed with a dedicated Events area provides the visitor with the option to book venues directly and it is also possible to rate your visit via the site.
A Diary also ensures that guests are kept fully informed of all the upcoming occasions in the Mews calendar.
Thinking Out Loud is an insight into the future. It showcases the work of the brightest young minds from Brunel University’s renowned School of Engineering and Design, as well as presenting the views of industry experts and opinion formers including Jeremy Clarkson, Joe Ferry and Lisa Tse.
Celebrity chef Ching-He Huang is a familiar face appearing on programmes such as Saturday Kitchen and her own BBC 2 series 'Chinese Food Made Easy'.
Following the highly successful branding with Lisa Tse Ltd the Ching-He Huang brand was to be applied to a new fresh food product for Tesco’s supermarkets.
The packaging of Ching’s Exotic Mushrooms had to reflect the vibrant and warm personality of the Ching brand whilst retaining an attractive package that appeals to shoppers.
Bright iconic graphics were presented in eye-catching colours to attract shopper attention.
Large areas of the design were kept transparent to reveal the exotic mushrooms inside for customer inspection.
The packaging reinforces the Ching-He Huang branding featuring a prominent brand emblem alongside a portrait of Ching.
The reverse of the packaging also carried a mushroom recipe from Ching.
Ching-He Huang comments:
"It was actually Lisa's personal exceptional taste in style and quality that first made an impression.
Followed by professional and down to earth work dynamic - this agency goes the extra mile. The final result has met all my expectations and more. This is an agency that adds serious brand value making you more than just stand out from the crowd"
