Women control more than $20 trillion or about 70 percent of global consumer spending and that number is only expected to rise. By 2014, the World Bank predicts that the global income of women will grow by more than $5 trillion. The female economy is transforming our products and services and redefining where the consumer power lies.
How can businesses creatively connect with women and harness the full potential of this unique and powerful opportunity? Lisa Tse explores more in this week's Marketing Week.
ONE Authentic Properties is an exclusive collection of handpicked properties, luxuriously crafted and individually outstanding.
With a multi-million pound portfolio, ONE Authentic Properties is a unique provider of exceptionally crafted rental properties positioned in the world's most desirable destinations, including Paris, Saint Tropez, Saint-Jean Cap Ferrat and Courchevel 1850.
ONE Authentic Properties attracts audiences seeking an unrivalled experience and outstanding service in one of their luxury rental properties.
Lisa Tse Ltd created a new brand identity concept and name for the group of properties, tying them together as a unified offering under one brand.
The ONE portfolio is revealed on an exclusive new website showcasing the 13 luxuriously crafted properties and inviting visitors into the world of ONE.
Guests are able to browse the unique properties and make provisional bookings online.
Mew of Mayfair is a luxury venue situated in the heart of Mayfair, London. Home to a cocktail bar, lounge, restaurant and art gallery, Mews of Mayfair is one of London's best kept secrets and frequented equally by local residents, visitors and celebrities.
Lisa Tse Ltd was tasked with creating a communication campaign for the brand as part of a national print campaign.
Lisa Tse Ltd directed and produced a creative shoot featuring the venue in "The Heart of Mayfair" campaign. The campaign captures the luxurious and stylish allure of the venue adopting a luxury fashion aesthetic.
The campaign will be positioned across national print titles in 2011.
APRIL 2011 Coutts Woman interviews creative businesswomen Lisa Tse about the journey of a female entrepreneur, and her vision to empower and inspire other women to achieve their full potential.
Lisa Tse Ltd has designed and developed a new publishing platform for the exclusive female-only members club The Sorority.
Sorority Wisdom is a dedicated online compendium that is devoted to sharing female knowledge, passing wisdom from woman to woman. Sorority Wisdom aims to share the experiences of its inspiring and accomplished members to help inspire and empower women everywhere.
Lisa Tse Ltd created a content-driven platform showcasing features and interviews with Sorority members such as celebrity chef Ching He Huang, Make-up artist Lauren Hersheson and BBC Broadcaster Katie Derham.
The site was fully integrated to create a global knowledgebase for female wisdom that can easily be searched and shared via popular social media networks such as facebook and twitter.
An integrated blog and Sorority TV channel provides current coverage and features of the club’s ongoing activities including its forthcoming B&B Shower event, celebrating Business and Babies with guest of honour Baroness Floella Benjamin OBE.
Lisa Tse, CEO of Lisa Tse Ltd and Founder of The Sorority is interviewed by Salima Amer in this month's issue of Blue Chip Magazine - The Business People's Magazine.
Behind the scenes of The Sorority Press Shoot with The Sorority Founding Members.
THE SORORITY LAUNCH
JUNE 8TH 2010
The Sorority is an international female members-only club for inspiring professional women.
The Sorority, brainchild of brand guru Lisa Tse, held its official launch this week when a fine group of inspiring women gathered for the first time in a secret location in London.
Guests had received a hand delivered VIP Invitation designed by Lisa Tse Ltd sealed with the Sorority insignia. There was no red carpet, guest list or fanfare. Just a magic word passed onto guests, to be uttered when entering the unassuming doorway flanked by gentlemen in bowler hats.
The evening, hosted by Frances Card, was not only to celebrate the launch of The Sorority, but also included the Founding Members Inauguration.
The Founding Members that evening, which included Gurinder Chadha OBE, Katie Derham, Beatrix Ong, Paula Pryke, and Ching He Huang, were each presented with a silver Sorority Insignia by HRH Sultanah of Pahang.
ONE Authentic Properties is an exclusive collection of handpicked properties, luxuriously crafted and individually outstanding.
With a private portfolio valued in excess of 200M, ONE Authentic Properties is a unique provider of exceptionally crafted rental properties positioned in key locations in France including Paris, Saint Tropez, Saint-Jean Cap Ferrat and Courcheval.
Lisa Tse Ltd created a new brand identity concept and name for the group of properties, tying them together as a unified offering under one brand.
The ONE portfolio currently includes 13 luxury properties under one single ownership, which inspired the name of the brand.
The properties in this exclusive portfolio, are of exceptional standard and have been carefully chosen and crafted to the owner's discerning specifications.
This sense of craftsmanship and authenticity was at the core of the brand's philosophy and is translated in the sophisticated communication of the brand.
ONE Authentic Properties attracts high net worth individuals and corporate audiences seeking an unrivalled experience and outstanding service in one of their luxury rental properties.
A luxury website for the brand will be unveiled later this year.
LONDON MOTOR MUSEUMS'S PRE-GUMBALL PARTY
APRIL 2010
The London Motor Museum came to town in celebration of this year's Gumball 3000 Rally.
Lisa Tse Ltd is working with The London Motor Museum's Founder, Elo, to re-launch the museum's brand which will be unveiled later this year.
A special event was organised to present a series of rare and unique customised cars from the museum's private collection, which were showcased in Berkeley Street Mayfair in the run up to the launch of the Gumball Rally 2010.
The Mayfair Hotel was surrounded with a rim of stunning cars where special guests, including Dizzee Rascal, Goldie and Boyzone's Shane Lynch, turned up to soak up the rare sight of some of the world's fastest cars.
Leading this pop-up roadshow was the THE WORLD'S FASTEST PRODUCTION CAR, the Shelby SuperCars (SSC) Ultimate Aero TT No 001 car and a Bugatti Veyron, which both feature in the 2009 Gumball 3000 Rally
Other cars on showcase included:
- TKO Edition Gold Lamborghini Nera
- TKO Edition Gold Aston Martin DB9
- 1964 Chevrolet Impala
- 1937 Auburn Speedster
- 1970 Dodge Challenger RT
- 1934 Ford Model T Roadster
- 1957 Cadillac Coupe deville
- 1954 Chevrolet Corvette
MTV Presenter Francoise Boufhal was present to interview guests as the crowd enjoyed the breathtaking views of the rare and beautiful vehicles well into the night.
The London Motor Museum will be unveiling a number of exciting developments over the Summer and launching a new website in the coming months.
